My team of professionals will maximize the success, profitability, and ease of the sale of your home.

Sell Your Home

In today’s ever-shifting real-estate market, home sellers must be able to rely on their Realtor for guidance on many levels. The home selling process includes legal complexities and countless details. You can depend on me to be honest with you and remain objective, positive, and practical, leading negotiations with potential buyers and their real estate agents, and continuously consulting with you throughout the process. From market analysis, to pricing, promotion, and all the way through to the closing, let my experience selling homes in the Madison area carry you smoothly through this important transaction. Below, I’ve outlined the six essential elements of a home sale, and my personal strategies for maximizing the success and ease of the process.

Six Elements of a Successful Home Sale in the Madison, Wisconsin Area

  • Area Knowledge and Pricing:

    Intimate knowledge of the South Central Wisconsin real estate market is essential when selling a home. I begin with a market analysis of your neighborhood, collecting detailed information on recent and comparable home sales in the area. Next, I assess your home’s unique and valuable features, including any improvements you have made to the home and property. Together, we will select a reasonable, yet ambitious price for your home listing to ensure maximum interest from buyers.

  • Internal and External Home Aesthetics:

    Buyers respond to homes in an emotional way, and a good first impression will trigger their desire to make a purchase offer. I’ll advise you on repairs and touch-ups that need to be made to the interior and exterior of the home, and my excellent home stagers are available to make decorative changes that will amaze you and impress your potential buyers.

  • Marketing and Promotion:

    Research shows that over 90% of buyers are searching for homes using the internet. This is why I create an effective and comprehensive marketing plan for each of my home listings utilizing current technologies, incorporating print advertising and signs, while placing particular emphasis on widespread internet marketing. Having gorgeous photos of your home and strong promotional materials will get your home the attention and traffic it deserves. My training as a photographer and professional quality equipment will ensure that your home attracts even the most discerning buyers.

  • Open House:

    As your Realtor, I’ll offer guidelines for you to follow in preparing your home for open house events. I will host each open house, answering questions from potential buyers and promoting the wonderful qualities of your home.

  • Accepting an Offer:

    It’s incredibly exciting when buyers begin to submit offers on your property. We will carefully consider all offers made, and I will negotiate with buyers and their agents to ensure that we secure a strong and fair price for your home.

  • Closing:

    Prior to closing, we will have discussed all of your paperwork, and I will have answered any and every question you have. My goal is to bring clarity and ease to the transaction so that you are confident and satisfied with the result.

If you are considering selling your home, I will be happy to meet with you to provide a free, no obligation home evaluation and discuss your home’s current market value.

Get Your Free Home Evaluation

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